Company / Meet the founder

The experience behind American AI

Steve GyeFounder, American AI

Making technology useful has been the thread through my working life.

From teaching BASIC and repairing computers to developing software and building American AI, Steve’s work has centred on a practical question: how do you turn a powerful technology into something people can understand and use?

The long view

The experience behind
American AI.

Programming, computer education, hardware support, business applications and online learning—connected by the people using them.

01 / The classroom

Teaching people to use a new kind of tool

Steve began teaching programming in the 1990s, when many people attending a computer course were encountering a personal computer for the first time. Teaching BASIC meant helping them understand both the logic of a program and the practical problem it was meant to solve.

As customers began using spreadsheets, word processing and accounting software, the training changed with them. The question became less about writing every program yourself and more about using the right application well.

That experience established a lasting interest: making unfamiliar technology approachable without underestimating the person using it.

02 / The workshop

The practical work behind the screen

The computer business grew beyond training into supplying systems, installations, repairs and technical support. Steve worked with technicians on hardware faults, interfaces and the everyday problems that could prevent a customer from getting useful work done.

There was a close connection between the workshop and the classroom. A computer had to work, the software had to suit the job, and the person using it needed to understand what to do next.

Starting with the Bowral business, Steve later opened Canberra Computer Centre. Across roughly twenty years, his work combined training with supplying, installing and supporting computer systems. Moving from the classroom into systems delivery brought a broader responsibility: the equipment had to be installed properly, work together and remain useful after the initial sale.

03 / A new chapter

From software projects to American AI

Programming remained part of Steve's work as computing moved into the web, online learning and immersive environments. More recently, AI has changed the way he approaches development: helping investigate problems, compare approaches and work through ideas more quickly.

American AI brings those interests together around useful assistance. PIA, Office, Premium, Ask the Boffins and Fumi address different situations, but they share a practical ambition: helping people understand, organise and act with greater confidence.

The breaks that built momentum

Small business.
Memorable opportunities.

Two early contracts helped turn a computer shop into a growing systems business. These are Steve’s recollections of that time.

Near Canberra

A major break at Tidbinbilla

An archival aerial photograph of deep-space radio antennas near Canberra
Tidbinbilla
NASA image

One of the most important early breaks for my computer business was a contract to supply systems for the Canberra Deep Space Communication Complex at Tidbinbilla, near Canberra.

The complex is one of three stations in NASA’s Deep Space Network. Its radio antennas send commands to distant spacecraft and receive the data they send back.

We supplied and connected PCs for tracking-related technical work at the facility. I had come from classrooms and a small computer shop; now I was working with our technicians in a demanding environment alongside very capable technical people.

They ran a tight ship. The installation had to be right: the equipment properly set up, the connections checked and the system working as required. It was a major learning curve in how the computers fitted together, and in taking responsibility for the whole installation.

The computing power would look modest by today’s standards. At the time, connecting those machines into a useful system felt like a major achievement. We had taken on a much bigger technical job, learned a great deal and delivered it.

The deep-space order and our work supporting the people making Babe were two of the breaks that helped the business gain momentum. A substantial customer can make a real difference when you are starting out.

About the facility: CSIRO · NASA’s Deep Space Network.

Bowral · Southern Highlands

A computer shop and a remarkable film

Official artwork for Babe, showing the pig and the film title
Babe (1995)
Universal Pictures

When the production of Babe came to the Southern Highlands, I was running a computer shop in Bowral. Scott E. Anderson came into the shop looking for computer support for the film crew.

Scott was American, and I remember his surprise at finding the resources he needed in Bowral. He had expected they might have to go to Sydney and had not imagined finding a computer shop out in the Southern Highlands.

We supplied computers for the crew, including payroll and other production work. Another technician and I helped with installation, programming support and troubleshooting. It became a substantial contract for our business, and one of the important breaks that helped us build momentum.

There was a personal connection too: my young son appeared as an extra.

This was the second time I had worked with an American crew, after our work with NASA. The NASA people ran a tight ship, and I found that same work ethic in the film crew. Everyone seemed to be up at dawn, organised and ready to get on with the job. Their energy and commitment were remarkable. They were great to work with.

My affection for that American energy goes back to my father. We had a farm, and he also ran a building company, travelling widely for his work. He visited America every year and always came home full of ideas, talking about how the place was buzzing with opportunity. He put some of those ideas into the buildings he built. That sense of possibility—call it mojo—stayed with me.

We got to know Scott well during the production. He was very grateful for the support that kept the team working. When the job was finished, he thanked us, shook hands and went on his way.

The next time I saw Scott was on television, accepting the Academy Award for Visual Effects for Babe.

Babe was filmed around Robertson in 1994 and released in 1995. Scott E. Anderson shared the 1996 Academy Award for Visual Effects with Charles Gibson, Neal Scanlan and John Cox.
Film history: John Cox’s Creature Workshop · The Academy.

Steve, in his own words

“Forty years
plus two.”

The experience behind the recent development.

People ask me, “How long did it take you to build this site?” My answer is: “Forty years plus two.”

Forty years to learn how to do it. Two years to actually do it—with AI, building this website and our other sites.

The recent development has been intense, including the Carbon Credit Coin software and the work that followed with AI. But the way I think about systems comes from much longer experience: teaching, programming, electronics, installations, repairs and running a business.

Working with limited memory and slower connections made me pay attention to the fundamentals. What is this system meant to do? How do its parts communicate? What happens when something goes wrong? How will the person using it recover?

AI changes how quickly I can investigate and build. Even between successive projects, the tools have become more capable. That makes experience useful in a different way: there is more scope to explore ideas, and more reason to think carefully about how the whole system behaves.

I see an opportunity to bring those things together—the possibilities of today's tools and the judgment built through years of practical work.

What guides the work

Keep the person
in the picture.

“Fly the plane.”A lesson in priorities that stayed with me.
Read the flight-training story ↓

My background keeps bringing me back to the person using the technology.

Teaching taught me to explain things clearly. Repair work taught me to keep looking until the system made sense. Running a computer business taught me that an impressive demonstration is only the beginning: people also need support, continuity and a result they can use.

Flight training taught me the value of checklists and clear priorities. During one difficult moment, my instructor's words—“Fly the plane”—brought me back to the responsibility that mattered most. That experience still shapes how I think about failures, fallbacks and recovery.

AI opens up extraordinary possibilities. I want American AI to make those possibilities useful in ordinary life and work, with people able to understand the choices and remain responsible for the important decisions.

That is why the company puts so much emphasis on its Charter, human judgment and the way its products behave.

Notes from the founder

Lessons from the work.

Five stories about learning, useful technology and the habits that carry forward. Open any story to read it here.

01From typing BASIC to working with AII began with magazine listings, soldering irons and computers whose memory was measured in kilobytes. What has changed is how much help a programmer can now bring to the work.Read the storyClose the story

In the early days, programming demanded a particular kind of patience.

You might spend hours typing a program from a magazine, then discover that it would not run. A small typing mistake could leave you searching through the whole thing, often without much help from the error message.

Before that, there was the practical work of getting the equipment going. I was interested in electronics as well as code, so soldering, components and hardware problems were part of the experience.

When I began teaching BASIC, the reward was seeing someone realise that they could make a computer do something useful. It might be a simple household budget or a small business calculation, but the sense of possibility was enormous.

Programming stayed with me as I moved through computer training, business applications, the web and online learning. The tools changed. The need to understand the problem remained.

Working with AI has been another substantial change. I can discuss an approach, ask for a second explanation, investigate a fault and consider alternatives in a much more direct way. It can feel like having several helpful colleagues available while I work.

That assistance still needs judgment. Suggestions need to be checked, and working software has to be tested in the situation it is intended to serve.

For me, the exciting part is the distance between having an idea and being able to explore it. I remember how much effort even a small experiment once required. Today, I can spend more time thinking about what the system should do for the person using it.

02When the spreadsheet changed the classroomThe biggest change in my computer courses came when customers could solve everyday problems directly in an application.Read the storyClose the story

I remember showing people VisiCalc on an Apple computer. You could enter figures, change an assumption and see the calculation update. For someone used to paper and a calculator, it was extraordinary.

Later, IBM-compatible computers and Lotus 1-2-3 helped bring that experience into more of the businesses I worked with.

From my side of the counter, the attraction was practical. Customers wanted to manage expenses, prepare a budget, write letters and keep their accounts in order. They wanted a useful result.

Before applications became commonplace, I taught people how to write programs for those tasks. With a spreadsheet, much of that work could be done directly on the screen. My teaching increasingly shifted towards applications and how to use them well.

The hardware business grew alongside it. Customers who came for training also needed computers, printers, installation and someone to call when things went wrong. Understanding the equipment and understanding the customer's task belonged together.

I think about that period when I look at AI. A change in the interface can change who is able to do the work. Something that once required specialist effort can become approachable enough for many more people.

The useful question is what that makes possible—and what guidance people need to make good use of it.

03What a computer workshop taught me about useful technologyTraining and repairs taught me the same lesson from different directions: the customer needs the whole thing to work.Read the storyClose the story

A computer problem does not always arrive with a helpful label.

The person asking for help may not know whether the fault is in the hardware, the software or the way something has been set up. They know that the work they need to do has stopped.

Running a computer business meant dealing with that whole picture. We supplied systems, installed equipment, repaired faults and taught people how to use the applications. A successful repair was only part of the result if the customer still could not do the job.

That background has stayed with me.

When I look at an AI product, I think about what happens after the first impressive answer. Can the person find the information again? Can they understand what is being suggested? Can they continue the task, correct a mistake or get back to a useful starting point?

I also think about how the product explains itself. Teaching people who had never used a computer meant learning to break a complicated task into manageable steps. You had to meet them where they were and give them a reason to keep going.

Those are useful habits for building with AI. The technology can be remarkable, but the experience still depends on clear communication, practical support and attention to the details.

That is the kind of experience I want American AI to provide.

04“Fly the plane” — a lesson that stayed with meDuring a training flight, a sudden failure drew my attention towards the instruments. My instructor brought me back to the most important task with three words: “Fly the plane.”Read the storyClose the story

I did my flight training when I was 19.

I learned to fly with paper maps and careful navigation. There was plenty to keep track of: weather, position, radio calls, the aircraft and the next stage of the flight. Learning the procedures was part of learning to manage your attention.

One experience made that lesson particularly clear. I was close to finishing my licence and was on a night navigation exercise in a Cessna 182. My instructor was assessing my flying, mainly observing and making notes while I managed the flight.

On a clear night, the lights of the towns could make flying feel magical. That night, the weather closed in as we returned to Goulburn Airport. I remember tuning to the runway-lighting frequency and pressing the microphone button three times to bring the lights on. It struck me as a wonderful bit of practical technology.

I had just turned onto final approach—the last leg towards the runway—when the aircraft was struck by lightning. Circuit breakers tripped, the normal cockpit lighting failed and warnings went off. We were already low, and the sudden distraction came at a crucial moment.

My training had given me procedures for faults, and I immediately became absorbed in the circuit breakers and electrical switches. Meanwhile, the aircraft was still descending. I was trying to restore the system and had lost sight of the most urgent job.

My instructor cut through the confusion with three words: “Fly the plane.”

I looked back to the approach and realised we were descending too quickly. The engine was still running. I left the electrical problem alone, concentrated on flying the aircraft and landed.

I have had a soft spot for those Cessnas ever since. Our 182 came from Wichita, Kansas, and to me it was tough as nails—a proper working aeroplane. As I remember it, the circuit breakers were reset the next day and she was flying again, as good as gold. That is how I think of those aircraft: dependable workhorses.

Emergency procedures are there to help you manage a situation. In the shock of the moment, I had let the procedure absorb my attention. I was trying to fix one problem while losing sight of the bigger picture: the aircraft was still descending, and I was responsible for flying it.

That lesson carries into my work with computers and AI. Understanding a fault is part of the job. You also have to keep watching the whole system, protect what still works and stay focused on the person depending on it.

The lesson has stayed with me: know the procedures, keep the bigger picture in view and keep asking what matters most right now. For me, those three words still say it best: “Fly the plane.”

05Helping people find their next working lifeCommonwealth Rehabilitation Service contracts, a builder’s move into service work, my formal qualifications and Nite School—the experience and courses I brought into PIA.Read the storyClose the story

A training school above a computer business

My computer centre brought several kinds of work together under one roof. The training school was upstairs. Downstairs were computer sales and, at the back, the workshop, where our technicians handled repairs, installations and technical problems. There were about five people working downstairs, including a couple of technicians, while I delivered most of the training.

People came to us to buy computers, get them working and learn how to use them. In the classroom, that might mean spreadsheets, word processing, accounting or the everyday tasks of running a small business. Many learners were using a computer for the first time.

That was the setting in which the rehabilitation contracts began. The training school was already there, but the responsibility became much more personal: helping someone acquire the skills for a different working life.

Helping people return to work

During roughly 20 years running computer businesses and teaching, I began receiving contracts from the Commonwealth Rehabilitation Service to train people who had been injured in industrial accidents and could no longer return to their previous jobs. Other clients included people with disabilities and people who were unemployed and needed help finding a way back into work.

This was a different responsibility from teaching someone how to use a computer. We were helping people change occupations and rebuild their working lives.

Someone moving from a building site into an office or customer-service role might need computer skills, business skills and confidence dealing with unfamiliar situations. Some had very little formal education. The training had to start with their strengths and connect with something useful they could actually do.

Often, the classroom was someone’s home

A great deal of this work was one-to-one. I sometimes taught classes, but many of the people referred to me needed individual support. Some had disabilities or injuries that made attending the training school difficult. For some learners, including people using wheelchairs, I went to their homes.

There, it was just the learner and me, working together. I could see whether an explanation had made sense, whether we needed to try another example, or whether the person was ready to move on. The lesson had to work for that individual.

Some of the people I taught were recovering from severe bushfire injuries. Others had been injured at work or were unemployed. Their circumstances differed, but the responsibility was the same: recognise their abilities and help them take a useful next step.

That kind of teaching asks you to pay attention. Someone may need more time with written instructions but understand a practical demonstration immediately. Another person may be comfortable with the paperwork and need help using unfamiliar software. You cannot assume that everyone needs the same lesson simply because they are learning the same application.

The aim was to help the person become more capable and independent. Small steps mattered: understanding a screen, completing a useful task, then having the confidence to try the next one.

A new occupation, not a life from scratch

Imagine a man who has spent 20 years working as a builder’s labourer—building, concreting and doing physically demanding work. Then a workplace injury means he can no longer do the occupation he knows.

He still has two decades of experience. He understands hard work, working with other people and getting a job finished. But now he has to find a livelihood in a completely different setting.

Through my contracts with the Commonwealth Rehabilitation Service, this was the kind of challenge I helped people address.

Moving from industrial work into a service role is a substantial change. Learning to use a computer is only part of it. Suddenly, someone may need to answer customer enquiries, prepare documents, organise appointments or deal with a complaint. The expectations, the communication and the daily routine are unfamiliar.

For someone with little formal schooling, returning to a classroom can be another hurdle. Start by handing him a long written assignment and you may lose his confidence before he has had a chance to discover what he can do.

So you start with something he understands.

A spreadsheet can become a materials estimate. A document can become a quotation. A customer-service exercise can begin with explaining a job to a customer. His existing experience gives the new skills a purpose.

From there, you build towards the work he could realistically do. Perhaps that means exploring an enquiries or administration role in a building-related business, where his knowledge would still be useful. The direction depends on his abilities, circumstances and opportunities.

He is learning a new occupation, but he is not starting life from scratch.

That is what contextualising training means in practice: connecting new learning to someone’s experience, strengths and next step. You adjust the pace, recognise when they need another explanation, and give them enough challenge to progress without overwhelming them.

The result had to matter in working life

In my experience of the government rehabilitation contracts, the work was judged by what happened afterwards. People’s progress towards employment was followed closely. Completing lessons was part of the process; the important outcome was whether the person could get back into work.

I got results, and that mattered to the continuation of the work. As I remember it, if the people referred to you were not progressing into employment, you could not expect referrals to keep coming. It gave the training a very practical focus: what would help this person become ready for a job?

That responsibility stayed with me. A learner’s confidence matters. Understanding the software matters. But those things have to connect to something they can do in working life.

Give someone a reason to learn

With spreadsheets, I found that showing a useful example could change the whole conversation. Instead of beginning with abstract instructions, you could show someone a budget or an estimate and let them see what was possible. The reaction was often, “I could do that.” Now there was a reason to learn the steps.

For someone moving into service work, we also had to work on communication. Knowing a trade does not automatically prepare someone to handle an enquiry, explain a quotation or respond to an unhappy customer. Those are skills that can be practised, using situations the learner recognises.

You also have to judge how much to introduce at once. A learner who has had little success with formal education may find a sudden list of questions or assignments discouraging. Build understanding and confidence, then introduce the next challenge. The pace can change as the person becomes more comfortable.

Formal qualifications and Nite School

In 2010, after years of practical teaching, I began formal study towards my Certificate IV in Training and Assessment. I wanted to become a qualified vocational trainer and develop a deeper understanding of how to help people learn.

Knowing computers and knowing how to teach are different skills. The qualification gave me a more structured understanding of planning lessons, supporting learners, assessing their progress and documenting the work. It helped me organise what I had learned through experience and become a better trainer.

I spent approximately two years studying and writing course materials. I developed my own courses and assessment materials for Certificate II-level Business Services (BSB) and Certificate IV in Training and Assessment (TAE)—the qualification for people who want to become vocational trainers and assessors.

The trainer course gave me an opportunity to pass on what I had learned about helping people retrain after injury, unemployment or a change in circumstances. I could draw on years of real teaching experience, particularly with learners who needed a more practical, individual approach.

After developing the courses, I established Nite School, which achieved registration as a Registered Training Organisation in 2014. Its training programmes brought together computer skills, business skills and preparation for work.

Business Services training concerned the practical skills used in offices and businesses: working with information, preparing documents, communicating and contributing to everyday work. My materials connected those skills to situations learners could understand and occupations they might move into.

The Certificate IV in Training and Assessment was about teaching other adults: planning and delivering training, recognising different learning needs and assessing whether someone could do the work. When I developed my own training and assessment materials for it, I could bring in the lessons I had learned from rehabilitation and one-to-one teaching.

Becoming an RTO was a substantial process. I remember approximately six months between applying and completing registration, with close scrutiny of our records, documentation and training arrangements. It required much more than knowing the subject or preparing a set of lessons.

Finding a realistic business opportunity

For some people, the next step might be self-employment. Helping someone explore a business meant more than showing them how to prepare a document or use accounting software. We had to consider whether the idea fitted their skills, available resources and circumstances.

Enthusiasm matters, but so does finding something customers will pay for. What can you offer? Who needs it? What would it cost to deliver? What do you already know, and what would you need to learn? Those practical questions can help someone turn an aspiration into a plan—or recognise that a different direction would suit them better.

Putting that experience into PIA

I put my formal course materials into PIA, along with the observations, explanations and experience I had accumulated over years of teaching. That included the business courses, my trainer-development work and the lessons learned through helping people change occupations.

There was a great deal of work behind that. I uploaded the materials and spent considerable time working through them in detailed conversations: explaining how I taught, what I had noticed, what could discourage a learner and how to help someone take the next step. I wanted the experience behind the course notes to come through as well as the content on the page.

Much of that understanding was hard won, teaching people one-to-one, including people with disabilities and people rebuilding their working lives. You learn by explaining, listening, trying another approach and seeing what helps someone move forward. Those years of practical experience are a foundation of the approach I have brought into PIA.

The important thing is to make the learning relevant to the individual. Show someone what they can achieve. Give them a reason to learn. Adjust the pace, explain things in familiar terms and build from their strengths.

PIA can support that learning alongside a formal course, helping someone understand, practise and develop confidence while keeping the work their own.

The one-to-one work is particularly relevant here. The opportunity with PIA is to connect an explanation to the person’s background, use a familiar example, and help them practise at a manageable pace. Someone can work towards a formal course with support alongside them. The purpose is to help them learn and do their own work, not complete their assessed assignments for them.

The little fella fights back

Someone whose occupation is changing because of AI faces a different cause of disruption, but may need the same patient, practical support: help recognising their transferable skills, learning unfamiliar tools and finding a realistic direction.

My objective is to help people use these tools themselves—to become more productive, develop new skills, return to work or explore a realistic business opportunity. My aim is for PIA to help people make that transition—working alongside them as they learn, practise and prepare for their next opportunity.

We are fighting back. If AI is changing someone’s occupation or taking away the tasks they used to earn a living from, my response is to help put that same technology in their hands. I call it “fight fire with fire”—the little fella fights back.

Give someone the right training and useful tools, and there is an extraordinary opportunity to increase what they can do. When I was teaching spreadsheets and word processing, those applications opened doors. Today, AI can help someone work through unfamiliar ideas, prepare documents, develop a website, organise a small business and practise new skills. The range of assistance is far beyond what I could offer with a standalone computer in those early classrooms.

That does not mean handing someone a tool and leaving them to struggle. The training matters: help them understand it, check its work, recognise its limits and use it for something worthwhile. Confidence and sound judgment belong alongside productivity.

And those tools do not have to come from us. This is not an argument that someone must buy an American AI product. People should use the tools and training that suit them, wherever they find them. My conviction comes from the people I taught and the results we worked towards: with appropriate support and a real opportunity, people can develop capabilities they may not have thought possible.

No tool can promise a job, a successful business or a particular income. The objective is practical: help someone recognise what they bring, develop what they need and find a realistic way forward.

“If AI is changing your working life, let’s help you put AI to work for you.” — Steve Gye

“Start with what the person knows. Help them see what they can do next.” — Steve Gye

Continue the conversation

A conversation worth having.

For partnerships or company enquiries, get in touch with American AI. For professional connections, find Steve on LinkedIn.